Yes, you should introduce yourself in a cover letter. Introduce yourself by stating your name, the position you’re applying for, and how you found it.
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For example:
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My name is Henry Applicant, and I’m applying for the open Account Manager position listed on LinkedIn.
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While there are some other cover letter opening strategies, introducing yourself by name is the most professional way to begin a traditional cover letter.
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Here’s an example of how to start your cover letter with a proper introduction:
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